Idiom Collection: Best Thing Since Sliced Bread


Best Thing Since Sliced Bread


Have you ever heard the phrase, “This is the best thing since sliced bread” and wanted to know what it means and where it came from? Well, this is the perfect place to find out.


The Meaning

The phrase, “better than sliced bread” has the same meaning as the phrase itself implying that something is better than sliced bread.


The Origin Of Sliced Bread And The Idiom

In 1928 a man by the name of Otto Rohwedder invented a device to automate the process of slicing bread, he sold the machine to Chillicothe Baking Company in Missouri. Customers loved the convenience of sliced bread, so much that the Taggert Company in Indianapolis wanted a machine.


Eventually in 1930 the Taggert’s Wonder Bread was the first mass produced bread to be pre-sliced, eventually leading up to the first reference to “better than sliced bread” which was a 1952 interview where Red Skelton (A famous comedian) advised the Salisbury Times to “not worry about television, It’s the greatest thing since sliced bread.” 


Fact About Sliced Bread

In 1943 the government banned sliced bread, it was deemed “an unnecessary use of materials and resources with a war effort going on.” The public was not happy, a women in the New York Times declared “how important sliced bread is to the morale and saneness of a household.”


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